How we work

Over the years, we have evolved specific project approaches for the different kinds of work we do. Each engagement is undertaken in a planned, staged manner, with a detailed project plan submitted to the client beforehand. Obviously the exact project approach differs based on whether the job at hand involves website creation, application development, online marketing and so on, or a combination of all these, but certain factors are central to our methodology.

We initiate every project with a rigorous business understanding process, preferably by a series of briefing sessions involving our team and key stakeholders from the client company. We believe that every project we undertake is an attempt to solve a business problem, which is why we emphasize on building from a thorough understanding of the clients’ business.

Transparency and responsiveness are also key aspects of the way we work. We identify key deliverables at each stage of a project, and ensure that we draw out detailed timelines so that clients can track progress and know exactly which stage of the project is currently underway. While we provide each project with a dedicated single-point contact, clients are also encouraged to interact with the entire project team on a one-on-one basis and to feel free to call or drop in at any point to check work progress. We don’t believe in a ‘back office’ – every member of our team is geared up to interact with clients, making the entire process transparent and allowing for a great deal of accountability and buy-in.