September 30, 2011
by Narayan Rajan
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There’s a game for mobile phones called Surviving High School (SHH) which is based on the simple premise of reliving classic high school dilemmas – making friends, fitting in, being yourself and of course doing well at studies, sports and … Continue reading
September 27, 2011
by Narayan Rajan
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I’m riding my hobby horse again today and that means more Conan analogies! This time, I’d like to go back to that early classic story, ‘The Tower Of The Elephant’. It begins with Conan listening to the patrons at a … Continue reading
September 23, 2011
by Narayan Rajan
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If you want to promote your brand on Facebook, a Facebook fan page fits in as the right solution. Unlike personal profiles, pages can have unlimited fans. This makes them a great way to reach out to a mass audience, … Continue reading
September 20, 2011
by Narayan Rajan
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Social media platforms are not magic cures. Setting up a profile on the social network of your choice does not automatically translate to getting friends, fame and fans. While working on my clients’ social presence, I’ve found that the commonest … Continue reading
September 16, 2011
by Narayan Rajan
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No, I’m not asking you to marry lawyers (although that’s OK too). I’m talking about building relationships with your most important online audience – your brand advocates. When you’re trying to reach out on the internet, it helps if all … Continue reading
September 13, 2011
by Narayan Rajan
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If you can get your campaign to go viral – to fire so many people’s imaginations that they start spreading it themselves – you’ve unlocked the holy grail of marketing. But how do you make sure that your creative goes … Continue reading
September 9, 2011
by Narayan Rajan
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Social media listening is audience research on steroids: it’s real-time, combines the big picture with lots of individual voices and gives you the chance to interact. Traditional research methods like surveys or target groups tend to have their own inherent … Continue reading
September 6, 2011
by Narayan Rajan
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In past posts, I’ve spoken about the importance of social listening and ways to create a good strategy. This time, I’d like to get a little more specific about what you can expect to learn from social media conversations relating … Continue reading
September 2, 2011
by Narayan Rajan
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Social media is a conversation. You can’t just jump in without understanding who’s talking, what they’re talking about and why. It’s like any other social situation – there’s value in understanding the mores and norms of the group you want … Continue reading