October 28, 2011
by Narayan Rajan
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E-mail marketing has an average response rate of around 4% which compares well to 1-3% for direct physical mail and print. But that’s not a sign that all you need to do is fire off a lot of emails and … Continue reading
October 25, 2011
by Narayan Rajan
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‘High-quality learning environments are a necessary precondition for facilitation and enhancement of the ongoing learning process.’ Say what? ‘Students need good schools if they are to learn properly.’ Much better! This is just one example of overly-technical language and its … Continue reading
October 21, 2011
by Narayan Rajan
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Nothing lasts forever, even e-mail relationships. Over time, you’re bound to see some drop-off in audience figures for your e-mail marketing activities. Even with the most compelling content, it’s quite common to see around half your audience becoming dormant after … Continue reading
October 18, 2011
by Narayan Rajan
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When you’re blasting out an email to your subscribers or publishing a new webpage, you want results. You want readers to ask for a demo, sign up for a seminar, send for your catalogue, contact your sales team and so … Continue reading
October 14, 2011
by Narayan Rajan
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In other parts of the world, companies from Apple to McDonald’s are going paperless at the cash counter. While physical receipts are still the norm in Indian retail, banks, travel agencies and online stores have already begun reaching out intensively … Continue reading
October 11, 2011
by Narayan Rajan
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While email marketing has been around for a while, social media marketing is still seen as a bit of a buzzword. Depending on your mindset, you might tend to opt for just one. Conservative mindsets will focus on e-mail’s track … Continue reading
October 7, 2011
by Narayan Rajan
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In my last post, I wrote about making your email newsletter sticky. Getting people onto your email list gives you the chance to take your engagement with them to a more personalized one-on-one level. In case you thought email was … Continue reading
October 4, 2011
by Narayan Rajan
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E-mail? That’s so 1996! Isn’t it? E- mail campaigns are just fodder for spam folders and trash bins. Social media, that’s where the smart online marketing money is these days. Email is outdated. If you’ve been nodding in agreement to … Continue reading