January 31, 2012
by Rashmi Jha
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The problem with broadcasting a single message to a mass audience is that it misses out on the diversity of your audience. I’m not talking about their demographic variations, but their engagement with your brand. Loyalists, casual users and newcomers … Continue reading
January 27, 2012
by Narayan Rajan
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By now, ‘social’ is more than just a buzzword for trendy marketing gurus to bandy about. Engaging with consumers on a social platform is a valid and accepted concept. We’re moving from early days to a phase when there are … Continue reading
January 24, 2012
by Shakthi V.
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I’ve had clients ask me to set up LinkedIn, Twitter or Facebook accounts for them because they’ve heard that they’re ‘nice to have’. I also know of digital agencies who fuel this mentality, promising clients x number of Facebook fans
January 20, 2012
by Devi R.
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Marketing and SEO can’t work miracles, much as my colleagues and I would love to claim that they do. If you want a great search engine ranking for your site, you can’t get there with just a marketing plan and … Continue reading
January 17, 2012
by Rashmi Jha
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For a few years now, social marketing mavens have been urging businesses to get on Facebook, Twitter, LinkedIn, Foursquare and so on. Be there, or be left out is the rhetoric that’s been flying around. Inherent in this reactive mode … Continue reading
January 13, 2012
by Narayan Rajan
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Online business is increasingly being driven by content. Companies are beginning to see the potential of investing in great content to drive customer engagement and customers are accustomed to consulting a variety of rich, informative content that speaks to them … Continue reading
January 10, 2012
by Narayan Rajan
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Traditional marketing, accounted for broadcasting on a one-to-many level. With the online marketing, you have the chance to speak to a large audience, on a one-on-one basis. Better still, you don’t necessarily have to talk to everyone. That’s because online … Continue reading
January 6, 2012
by Rashmi Jha
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The growth of digital technologies in the last decade or so has proven deeply disruptive to the content industry. While everyone loves consuming content, it’s vital for content creators to find ways
January 3, 2012
by Narayan Rajan
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e- Commerce is experiencing a long-awaited season of growth in the Indian marketplace. What are the factors that will help sustain that growth? Firstly, there’s the question of platforms. PC and internet penetration in the country is growing at a … Continue reading