April 27, 2012
by Rashmi Jha
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Every once in a while it’s worth stepping back and re-connecting with first principles. We’ve been blogging about different social media tactics, but what about the strategic framework that contains them all? To succeed, any individual social media campaign has … Continue reading
April 24, 2012
by Narayan Rajan
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What if you threw a party and no one came? That’s the nightmarish possibility looming over any marketer launching a new content-based campaign online. The best content won’t go far if you can’t get anyone to look at it. It … Continue reading
April 20, 2012
by Narayan Rajan
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This blog post is really about two things. First of all, I’d like to explode the notion that content marketing or brand storytelling are just new, trendy buzzwords. In fact, it’s just a more systematic approach to something that’s been … Continue reading
April 17, 2012
by Narayan Rajan
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A well-spoken lecturer on a podium in a nicely lit hall carries a lot more clout than a wild-eyed speaker holding forth atop a soapbox on a street corner. The articulate public speaker has a greater chance of being accepted … Continue reading
April 13, 2012
by Rashmi Jha
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Fish don’t notice water; birds don’t notice the wind. Let’s say you’ve decided that the buzz around brand storytelling has some substance to it. The next step is to sit down and try create interesting stories around your brand. But … Continue reading
April 10, 2012
by Devi R.
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Content marketing isn’t just a way someone dreamed up to keep content writers harmlessly employed. It’s an inbound marketing technique that uses the way internet search works to try and draw an audience to your business offerings via highly visible … Continue reading
April 6, 2012
by Rashmi Jha
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Digital content can be a great hub around which to drive your business. This time, I’m going to define exactly what a meaningful audience is and how it can be leveraged for business growth. You know you’ve got an engaged … Continue reading
April 3, 2012
by Narayan Rajan
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After all the time I’ve spent advocating social media networking and online marketing on this blog, I’m going to step back and tell you that the digital arena isn’t the whole world. Online activities are great to have and make … Continue reading