May 29, 2012
by Rashmi Jha
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Make sure you’re not stumbling into a legal minefield when you take the social networking path. Nothing spreads faster than bad news online, and you need to make sure that you don’t run afoul of applicable laws. There are specific … Continue reading
May 25, 2012
by Narayan Rajan
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The wisdom of the crowd is one of the tenets of Web 2.0. It’s the belief that the aggregated opinions of a large group of people will be as good as, or better than, the opinions of any one member … Continue reading
May 22, 2012
by Narayan Rajan
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I don’t believe in one-off online marketing drives, unless they’re a prelude to a long-term engagement. Social media marketing isn’t just a tactic, a special effect to be used at will. It is an entire domain on its own and … Continue reading
May 18, 2012
by Rashmi Jha
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Pinterest is the biggest new social media phenomenon on the block. It’s a social photo sharing website which lets users share images on virtual pinboards. You can create boards for any theme that catches your fancy – a friend has … Continue reading
May 15, 2012
by Narayan Rajan
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Sometimes, new businesses are eager to jump into promotional mode, pushing sales by brute force to get a jump-start on growth. I think it makes sense to first get the branding aspect sorted out. You can increase turnover with tactical … Continue reading
May 11, 2012
by Devi R.
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Great content, and a lot of link-backs – these are the pillars of having a site that fares well in the SEO stakes. This blog has featured strategies and tactics for gaining more links in the past. Let’s take a … Continue reading
May 8, 2012
by Narayan Rajan
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What does it take to have a successful blog? How do you get a great following on a social network? How do you make a piece of content that goes viral? A common answer is that you have to keep … Continue reading
May 4, 2012
by Rashmi Jha
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We’ve worked on corporate intranets and employee-facing communications, but the bulk of what we work on is targeted at our clients’ existing and potential customers. Effective online communication is a part of good customer service. It’s important to have useful … Continue reading
May 1, 2012
by Narayan Rajan
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How do you reach out to online influencers and get more incoming links and more reach through them? Last April, this blog offered what was described as the new mantra of online networking: Look for friends, not links. It’s been … Continue reading