June 29, 2012
by Rashmi Jha
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If you’re running an ecommerce site, you’ve probably already taken these steps to build links back to your site:- Technical backend optimization Extensive use of keywords A crawlable internal link structure PR, directory submissions Blog posts Now, the big questions … Continue reading
June 15, 2012
by Rashmi Jha
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Measurement is the proof of the pudding, when it comes to social media. The Digital Marketing team at i-Vista always mentions that it seeks to deliver real business benefits to clients; but how do you measure those benefits? Google Analytics … Continue reading
June 12, 2012
by Rashmi Jha
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Whether you’re relying on professional content authors, or have to create your inbound marketing content on your own, a systematic approach helps keep things relevant and interesting. Let’s take a look
June 8, 2012
by Rashmi Jha
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Social media campaigns can help you get more likes and follows on your social profiles. But if you’re starting to question the value of those likes, you’re not alone. We’ve never tried to promise n number of followers or likes … Continue reading
June 4, 2012
by Rashmi Jha
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Social media platforms are gaining users in huge numbers. Facebook is going to hit a billion users any day now, Twitter and LinkedIn keep growing and new platforms like Pinterest are witnessing exponential growth in membership. So, people are making … Continue reading
June 1, 2012
by Narayan Rajan
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In a recent blog post called ‘Crowds versus communities: a quick guide for the perplexed’, I looked at the different kinds of inputs you can get from different audiences. This time, let’s look at one of the more exciting spin-offs … Continue reading