June 29, 2012
by Rashmi Jha
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If you’re running an ecommerce site, you’ve probably already taken these steps to build links back to your site:- Technical backend optimization Extensive use of keywords A crawlable internal link structure PR, directory submissions Blog posts Now, the big questions … Continue reading
March 16, 2012
by Narayan Rajan
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Definitions can paint us in corners. Labels can limit us. The ugly duckling might really be a swan; a problem might really be an opportunity. When you’re working in the Business-To-Business or B2B space, it’s easy to forget a basic … Continue reading
January 31, 2012
by Rashmi Jha
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The problem with broadcasting a single message to a mass audience is that it misses out on the diversity of your audience. I’m not talking about their demographic variations, but their engagement with your brand. Loyalists, casual users and newcomers … Continue reading
September 23, 2011
by Narayan Rajan
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If you want to promote your brand on Facebook, a Facebook fan page fits in as the right solution. Unlike personal profiles, pages can have unlimited fans. This makes them a great way to reach out to a mass audience, … Continue reading
August 2, 2011
by Devi R.
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Search Engine Optimization and Search Engine Marketing (SEM) go hand-in-hand, helping bolster each other’s efforts. In my experience, an SEM exercise that takes certain best practices on board is more likely to deliver sustainable results and lay the groundwork for … Continue reading