Whether you’re relying on professional content authors, or have to create your inbound marketing content on your own, a systematic approach helps keep things relevant and interesting. Let’s take a look
June 12, 2012
by Rashmi Jha
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Category Archives: Articles
June 4, 2012
by Rashmi Jha
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Isn’t there supposed to be a social media revolution going on?
Social media platforms are gaining users in huge numbers. Facebook is going to hit a billion users any day now, Twitter and LinkedIn keep growing and new platforms like Pinterest are witnessing exponential growth in membership. So, people are making … Continue reading
June 1, 2012
by Narayan Rajan
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Customer into collaborator: how to get there
In a recent blog post called ‘Crowds versus communities: a quick guide for the perplexed’, I looked at the different kinds of inputs you can get from different audiences. This time, let’s look at one of the more exciting spin-offs … Continue reading
May 22, 2012
by Narayan Rajan
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Getting there, staying there: a look at social media strategy
I don’t believe in one-off online marketing drives, unless they’re a prelude to a long-term engagement. Social media marketing isn’t just a tactic, a special effect to be used at will. It is an entire domain on its own and … Continue reading
May 15, 2012
by Narayan Rajan
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Branding first, promotions later: 10 reasons why
Sometimes, new businesses are eager to jump into promotional mode, pushing sales by brute force to get a jump-start on growth. I think it makes sense to first get the branding aspect sorted out. You can increase turnover with tactical … Continue reading
May 11, 2012
by Devi R.
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10 great link building strategies you may not have heard of
Great content, and a lot of link-backs – these are the pillars of having a site that fares well in the SEO stakes. This blog has featured strategies and tactics for gaining more links in the past. Let’s take a … Continue reading
May 8, 2012
by Narayan Rajan
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Let’s be honest
What does it take to have a successful blog? How do you get a great following on a social network? How do you make a piece of content that goes viral? A common answer is that you have to keep … Continue reading
May 4, 2012
by Rashmi Jha
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Customer service begins with corporate culture
We’ve worked on corporate intranets and employee-facing communications, but the bulk of what we work on is targeted at our clients’ existing and potential customers. Effective online communication is a part of good customer service. It’s important to have useful … Continue reading
April 27, 2012
by Rashmi Jha
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Back to basics: building a successful social media strategy
Every once in a while it’s worth stepping back and re-connecting with first principles. We’ve been blogging about different social media tactics, but what about the strategic framework that contains them all? To succeed, any individual social media campaign has … Continue reading
April 24, 2012
by Narayan Rajan
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Networking with online influencers for added social media traction
What if you threw a party and no one came? That’s the nightmarish possibility looming over any marketer launching a new content-based campaign online. The best content won’t go far if you can’t get anyone to look at it. It … Continue reading