June 1, 2012
by Narayan Rajan
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In a recent blog post called ‘Crowds versus communities: a quick guide for the perplexed’, I looked at the different kinds of inputs you can get from different audiences. This time, let’s look at one of the more exciting spin-offs … Continue reading
May 15, 2012
by Narayan Rajan
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Sometimes, new businesses are eager to jump into promotional mode, pushing sales by brute force to get a jump-start on growth. I think it makes sense to first get the branding aspect sorted out. You can increase turnover with tactical … Continue reading
May 11, 2012
by Devi R.
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Great content, and a lot of link-backs – these are the pillars of having a site that fares well in the SEO stakes. This blog has featured strategies and tactics for gaining more links in the past. Let’s take a … Continue reading
May 4, 2012
by Rashmi Jha
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We’ve worked on corporate intranets and employee-facing communications, but the bulk of what we work on is targeted at our clients’ existing and potential customers. Effective online communication is a part of good customer service. It’s important to have useful … Continue reading
February 28, 2012
by Narayan Rajan
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Customer service can be enabled by good communication and effective social networking; but it has to stem from a deep-rooted corporate culture. Your organization has to be oriented towards customer service at every level, with a clear vision, and the … Continue reading