May 8, 2012
by Narayan Rajan
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What does it take to have a successful blog? How do you get a great following on a social network? How do you make a piece of content that goes viral? A common answer is that you have to keep … Continue reading
March 13, 2012
by Rashmi Jha
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We’re a storytelling species; from the days of cavemen gathering around a fire, listening to a shaman sharing myths -to the stories in every shape and form that we consume from multiple sources; people have always loved telling and consuming … Continue reading
January 27, 2012
by Narayan Rajan
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By now, ‘social’ is more than just a buzzword for trendy marketing gurus to bandy about. Engaging with consumers on a social platform is a valid and accepted concept. We’re moving from early days to a phase when there are … Continue reading
November 25, 2011
by Narayan Rajan
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Human interaction isn’t yet an exact science, but people sometimes think it is. There’s a growing emphasis on studying customer experience and improving it.But, an interesting study suggests that the biggest spenders aren’t always the ones getting the best results. … Continue reading
November 8, 2011
by Narayan Rajan
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In the last post, I briefly mentioned the importance of having a presence on local listings like Google Places. It helps you reach out to local customers by increasing your visibility in location-based searches. It strengthens your association with your … Continue reading
September 30, 2011
by Narayan Rajan
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There’s a game for mobile phones called Surviving High School (SHH) which is based on the simple premise of reliving classic high school dilemmas – making friends, fitting in, being yourself and of course doing well at studies, sports and … Continue reading
September 2, 2011
by Narayan Rajan
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Social media is a conversation. You can’t just jump in without understanding who’s talking, what they’re talking about and why. It’s like any other social situation – there’s value in understanding the mores and norms of the group you want … Continue reading