June 8, 2012
by Rashmi Jha
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Social media campaigns can help you get more likes and follows on your social profiles. But if you’re starting to question the value of those likes, you’re not alone. We’ve never tried to promise n number of followers or likes … Continue reading
March 20, 2012
by Rashmi Jha
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Measure, measure, measure…after all the claims made for digital marketing, the big task is to measure how effective your online activities have been. This is the point at which you tend to get bogged down in trying to figure out … Continue reading
January 31, 2012
by Rashmi Jha
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The problem with broadcasting a single message to a mass audience is that it misses out on the diversity of your audience. I’m not talking about their demographic variations, but their engagement with your brand. Loyalists, casual users and newcomers … Continue reading