May 25, 2012
by Narayan Rajan
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The wisdom of the crowd is one of the tenets of Web 2.0. It’s the belief that the aggregated opinions of a large group of people will be as good as, or better than, the opinions of any one member … Continue reading
January 27, 2012
by Narayan Rajan
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By now, ‘social’ is more than just a buzzword for trendy marketing gurus to bandy about. Engaging with consumers on a social platform is a valid and accepted concept. We’re moving from early days to a phase when there are … Continue reading
January 17, 2012
by Rashmi Jha
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For a few years now, social marketing mavens have been urging businesses to get on Facebook, Twitter, LinkedIn, Foursquare and so on. Be there, or be left out is the rhetoric that’s been flying around. Inherent in this reactive mode … Continue reading