June 1, 2012
by Narayan Rajan
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In a recent blog post called ‘Crowds versus communities: a quick guide for the perplexed’, I looked at the different kinds of inputs you can get from different audiences. This time, let’s look at one of the more exciting spin-offs … Continue reading
February 21, 2012
by Rashmi Jha
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This January, the fast-food chain McDonalds launched an outreach exercise on Twitter: they asked customers to share their experiences with McDonalds using the hashtag #mcdstories. Within hours, Twitter was flooded with negative remarks, wisecracks and anti-McDonald’s sentiment, all using the … Continue reading
November 29, 2011
by Devi R.
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Field Manual No. FM-30 of the US Army states it best: ‘The side possessing better information and using that information more effectively to gain understanding has a major advantage over its opponent.’ Whatever the scale of your business, you have … Continue reading
November 11, 2011
by Narayan Rajan
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If you run a customer-facing, localized business, then mobile computing and online location-based social facilities like Foursquare or Facebook check- in offer you a great opportunity for unique marketing campaigns. In this post, I’ll list some location-based campaigns that stand … Continue reading
October 28, 2011
by Narayan Rajan
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E-mail marketing has an average response rate of around 4% which compares well to 1-3% for direct physical mail and print. But that’s not a sign that all you need to do is fire off a lot of emails and … Continue reading