April 10, 2012
by Devi R.
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Content marketing isn’t just a way someone dreamed up to keep content writers harmlessly employed. It’s an inbound marketing technique that uses the way internet search works to try and draw an audience to your business offerings via highly visible … Continue reading
March 6, 2012
by Narayan Rajan
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We’ve blogged a lot about content marketing, but what does it have to do with the established discipline of copywriting? Are they the same? Or does one supersede the other? Let’s start with definitions. Content marketing is the creation of … Continue reading
June 3, 2011
by Narayan Rajan
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As content creators and providers, we tend to think that content is centralised; that is tied to the distributor. Also, with a realization that people gravitate towards it based on how relevant, useful or entertaining it is. The better the … Continue reading
May 20, 2011
by Shakthi V.
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How many times have you visited a site that’s like a 5-star hotel to begin with, all bells and whistles and professionally written content…only to turn into something more like a run-down old roach motel on the wrong side of … Continue reading