June 29, 2012
by Rashmi Jha
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If you’re running an ecommerce site, you’ve probably already taken these steps to build links back to your site:- Technical backend optimization Extensive use of keywords A crawlable internal link structure PR, directory submissions Blog posts Now, the big questions … Continue reading
June 12, 2012
by Rashmi Jha
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Whether you’re relying on professional content authors, or have to create your inbound marketing content on your own, a systematic approach helps keep things relevant and interesting. Let’s take a look
May 8, 2012
by Narayan Rajan
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What does it take to have a successful blog? How do you get a great following on a social network? How do you make a piece of content that goes viral? A common answer is that you have to keep … Continue reading
April 27, 2012
by Rashmi Jha
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Every once in a while it’s worth stepping back and re-connecting with first principles. We’ve been blogging about different social media tactics, but what about the strategic framework that contains them all? To succeed, any individual social media campaign has … Continue reading
April 20, 2012
by Narayan Rajan
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This blog post is really about two things. First of all, I’d like to explode the notion that content marketing or brand storytelling are just new, trendy buzzwords. In fact, it’s just a more systematic approach to something that’s been … Continue reading
April 17, 2012
by Narayan Rajan
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A well-spoken lecturer on a podium in a nicely lit hall carries a lot more clout than a wild-eyed speaker holding forth atop a soapbox on a street corner. The articulate public speaker has a greater chance of being accepted … Continue reading
February 17, 2012
by Shakthi V.
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The previous year saw a massive surge in ownership of smartphones and tablets in the US market. The Indian scenario is set to follow suit with smartphones available at lower and lower price points all the time and growth expected … Continue reading
January 20, 2012
by Devi R.
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Marketing and SEO can’t work miracles, much as my colleagues and I would love to claim that they do. If you want a great search engine ranking for your site, you can’t get there with just a marketing plan and … Continue reading
January 13, 2012
by Narayan Rajan
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Online business is increasingly being driven by content. Companies are beginning to see the potential of investing in great content to drive customer engagement and customers are accustomed to consulting a variety of rich, informative content that speaks to them … Continue reading
December 9, 2011
by Narayan Rajan
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The phrase ‘brand journalism’ tends to get a lot of negative publicity from media professionals. They see it as selling out, discarding the ideals of journalism in favour of the pressures of the marketplace. I don’t quite see it that … Continue reading