November 18, 2011
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7 ways to drive business results by adding value via content and information sharing

What goes around comes around. It’s not a new idea. We have a word for it in India – Karma. It is, in short, the driving concept behind a content-based digital marketing strategy, something that this blog has often harped … Continue reading

October 25, 2011
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Speak English or perish: jargon-free email and you

‘High-quality learning environments are a necessary precondition for facilitation and enhancement of the ongoing learning process.’ Say what? ‘Students need good schools if they are to learn properly.’ Much better! This is just one example of overly-technical language and its … Continue reading

October 21, 2011
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Bringing them back home: ways to re-engage with your mailing list

Nothing lasts forever, even e-mail relationships. Over time, you’re bound to see some drop-off in audience figures for your e-mail marketing activities. Even with the most compelling content, it’s quite common to see around half your audience becoming dormant after … Continue reading

October 7, 2011
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Connecting on the move: getting mobile users to sign up for your newsletter

In my last post, I wrote about making your email newsletter sticky. Getting people onto your email list gives you the chance to take your engagement with them to a more personalized one-on-one level. In case you thought email was … Continue reading