June 29, 2012
by Rashmi Jha
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If you’re running an ecommerce site, you’ve probably already taken these steps to build links back to your site:- Technical backend optimization Extensive use of keywords A crawlable internal link structure PR, directory submissions Blog posts Now, the big questions … Continue reading
June 15, 2012
by Rashmi Jha
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Measurement is the proof of the pudding, when it comes to social media. The Digital Marketing team at i-Vista always mentions that it seeks to deliver real business benefits to clients; but how do you measure those benefits? Google Analytics … Continue reading
January 13, 2012
by Narayan Rajan
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Online business is increasingly being driven by content. Companies are beginning to see the potential of investing in great content to drive customer engagement and customers are accustomed to consulting a variety of rich, informative content that speaks to them … Continue reading