March 16, 2012
by Narayan Rajan
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Definitions can paint us in corners. Labels can limit us. The ugly duckling might really be a swan; a problem might really be an opportunity. When you’re working in the Business-To-Business or B2B space, it’s easy to forget a basic … Continue reading
November 18, 2011
by Narayan Rajan
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What goes around comes around. It’s not a new idea. We have a word for it in India – Karma. It is, in short, the driving concept behind a content-based digital marketing strategy, something that this blog has often harped … Continue reading
November 11, 2011
by Narayan Rajan
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If you run a customer-facing, localized business, then mobile computing and online location-based social facilities like Foursquare or Facebook check- in offer you a great opportunity for unique marketing campaigns. In this post, I’ll list some location-based campaigns that stand … Continue reading
June 28, 2011
by Devi R.
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The SEO team at iVista is responsible about the promises it makes and the techniques it uses. We don’t claim to get you top ratings on Google overnight by dive-bombing your link on every directory, forum and blog in sight. … Continue reading
May 20, 2011
by Shakthi V.
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How many times have you visited a site that’s like a 5-star hotel to begin with, all bells and whistles and professionally written content…only to turn into something more like a run-down old roach motel on the wrong side of … Continue reading
May 17, 2011
by Narayan Rajan
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Marketing professionals are familiar with the traditional advertising strategy which is further divided into- outdoor advertising, print, radio, television, DM and in-store branding as well. It’s as familiar to them as the harried physician’s comment, ‘take two aspirins and call … Continue reading
November 10, 2009
by Narayan Rajan
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The other day, as I was reflecting upon my stint of thirteen years (incidentally, i-Vista enters its teens on Aug 19) in the world of Digital Marketing. When I look back at the story so far, one thought did trespass … Continue reading