June 29, 2012
by Rashmi Jha
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If you’re running an ecommerce site, you’ve probably already taken these steps to build links back to your site:- Technical backend optimization Extensive use of keywords A crawlable internal link structure PR, directory submissions Blog posts Now, the big questions … Continue reading
June 15, 2012
by Rashmi Jha
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Measurement is the proof of the pudding, when it comes to social media. The Digital Marketing team at i-Vista always mentions that it seeks to deliver real business benefits to clients; but how do you measure those benefits? Google Analytics … Continue reading
January 3, 2012
by Narayan Rajan
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e- Commerce is experiencing a long-awaited season of growth in the Indian marketplace. What are the factors that will help sustain that growth? Firstly, there’s the question of platforms. PC and internet penetration in the country is growing at a … Continue reading
August 5, 2011
by Devi R.
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Love at first sight: it looks great in the movies, but is less common in everyday life. Before you think someone’s replaced your informative i-Vista blog update with a romantic advice column, let me clarify. I’m talking about visitors to … Continue reading