April 20, 2012
by Narayan Rajan
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This blog post is really about two things. First of all, I’d like to explode the notion that content marketing or brand storytelling are just new, trendy buzzwords. In fact, it’s just a more systematic approach to something that’s been … Continue reading
April 10, 2012
by Devi R.
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Content marketing isn’t just a way someone dreamed up to keep content writers harmlessly employed. It’s an inbound marketing technique that uses the way internet search works to try and draw an audience to your business offerings via highly visible … Continue reading
March 9, 2012
by Narayan Rajan
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Successful email marketing hinges on a growing mailing list. You have to create engaging email content, of course, but it serves no purpose if you’re not sending it out to a growing, interested audience. So, the most important question any … Continue reading
January 17, 2012
by Rashmi Jha
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For a few years now, social marketing mavens have been urging businesses to get on Facebook, Twitter, LinkedIn, Foursquare and so on. Be there, or be left out is the rhetoric that’s been flying around. Inherent in this reactive mode … Continue reading
September 30, 2011
by Narayan Rajan
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There’s a game for mobile phones called Surviving High School (SHH) which is based on the simple premise of reliving classic high school dilemmas – making friends, fitting in, being yourself and of course doing well at studies, sports and … Continue reading
September 27, 2011
by Narayan Rajan
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I’m riding my hobby horse again today and that means more Conan analogies! This time, I’d like to go back to that early classic story, ‘The Tower Of The Elephant’. It begins with Conan listening to the patrons at a … Continue reading
September 6, 2011
by Narayan Rajan
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In past posts, I’ve spoken about the importance of social listening and ways to create a good strategy. This time, I’d like to get a little more specific about what you can expect to learn from social media conversations relating … Continue reading
September 2, 2011
by Narayan Rajan
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Social media is a conversation. You can’t just jump in without understanding who’s talking, what they’re talking about and why. It’s like any other social situation – there’s value in understanding the mores and norms of the group you want … Continue reading