May 22, 2012
by Narayan Rajan
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I don’t believe in one-off online marketing drives, unless they’re a prelude to a long-term engagement. Social media marketing isn’t just a tactic, a special effect to be used at will. It is an entire domain on its own and … Continue reading
April 27, 2012
by Rashmi Jha
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Every once in a while it’s worth stepping back and re-connecting with first principles. We’ve been blogging about different social media tactics, but what about the strategic framework that contains them all? To succeed, any individual social media campaign has … Continue reading
February 10, 2012
by Narayan Rajan
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There is a lot of talk about customer experience, but how do you gauge if your organizational commitment to this key business element is robust enough or losing focus? It’s difficult to implement customer experience when your organization isn’t sure … Continue reading