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Tag Archives: Search

August 30, 2011
by Devi R.
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Can Twitter influence your search ranking?

Can a presence on Twitter impact your rankings in search engine listings? The answer, in simple terms, is both ‘yes’ and ‘no’. On the positive side, both Google and Bing do make some use of data from social networking sites. … Continue reading →

Categories: Articles | Tags: Influencers, Klout, PageRank Score, Reputation, Search, Social Networking, Twitter | Permalink

August 26, 2011
by Devi R.
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Your SEM campaign checklist

Sometimes, web agencies try to make Search Engine Marketing seem very esoteric. Some of it is complicated, agreed, but the basics are easy enough to grasp. I think it’s important for you to be able to assess your SEM campaign … Continue reading →

Categories: Articles | Tags: Content, keywords, Quality Score, Search, SEM | Permalink

August 2, 2011
by Devi R.
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Effective Search Engine Marketing: A Checklist

Search Engine Optimization and Search Engine Marketing (SEM) go hand-in-hand, helping bolster each other’s efforts. In my experience, an SEM exercise that takes certain best practices on board is more likely to deliver sustainable results and lay the groundwork for … Continue reading →

Categories: Articles | Tags: Budget, campaigns, CTR, Search, SEM | Permalink

July 15, 2011
by Devi R.
0 comments

A place in the sun: creating a great Google Places page

Google Places is Google’s business listing service, linked to Google search and Google Maps. When you list your business on Google Places: Your listing is displayed to Google users in your area Your customers have easier access to information on … Continue reading →

Categories: Articles | Tags: Business Listing, Google Places, keyword strategy, keywords, Search | Permalink

June 28, 2011
by Devi R.
0 comments

Don’t think you want SEO? Read this first!

The SEO team at iVista is responsible about the promises it makes and the techniques it uses. We don’t claim to get you top ratings on Google overnight by dive-bombing your link on every directory, forum and blog in sight. … Continue reading →

Categories: Articles | Tags: Digital Marketing, Search, SEO, Web Strategy | Permalink

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