March 30, 2012
by Narayan Rajan
0 comments
A duck walks into a shop, asks the shopkeeper for Chap Stick. ‘Shall I put that on your bill?’, asks the shopkeeper. ‘Yes, that would be a relief,’ replies the duck. I know, I know – that was a groan-inducing pun. … Continue reading
January 31, 2012
by Rashmi Jha
0 comments
The problem with broadcasting a single message to a mass audience is that it misses out on the diversity of your audience. I’m not talking about their demographic variations, but their engagement with your brand. Loyalists, casual users and newcomers … Continue reading