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Tag Archives: SEM

August 26, 2011
by Devi R.
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Your SEM campaign checklist

Sometimes, web agencies try to make Search Engine Marketing seem very esoteric. Some of it is complicated, agreed, but the basics are easy enough to grasp. I think it’s important for you to be able to assess your SEM campaign … Continue reading →

Categories: Articles | Tags: Content, keywords, Quality Score, Search, SEM | Permalink

August 2, 2011
by Devi R.
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Effective Search Engine Marketing: A Checklist

Search Engine Optimization and Search Engine Marketing (SEM) go hand-in-hand, helping bolster each other’s efforts. In my experience, an SEM exercise that takes certain best practices on board is more likely to deliver sustainable results and lay the groundwork for … Continue reading →

Categories: Articles | Tags: Budget, campaigns, CTR, Search, SEM | Permalink

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