March 6, 2012
by Narayan Rajan
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We’ve blogged a lot about content marketing, but what does it have to do with the established discipline of copywriting? Are they the same? Or does one supersede the other? Let’s start with definitions. Content marketing is the creation of … Continue reading
August 12, 2011
by Devi R.
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So you’ve got their attention; your paid ad or search engine optimization has hooked a visitor. How are you going to reel them in? A great SEO strategy or Pay Per Click (PPC) campaign deserves equally great follow-through. In short: … Continue reading
July 29, 2011
by Devi R.
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SEO isn’t like an arrow; it can point in many different directions at once. While you’re pushing your primary keywords and researching your SEO performance and your competitors’ you’re also finding a lot of information that can be used to … Continue reading
July 26, 2011
by Devi R.
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No-spider zones, I like to call them. You’ve seen them: all slick, minimal design with small, esoteric looking text embedded in images. Or colourful, busy sites where everything seems to be animated but all the text is inside a flash … Continue reading
July 22, 2011
by Devi R.
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It takes a truly interdisciplinary approach to create a great website. Some of the areas of expertise that go into the process at i-Vista are: Design, Information Architecture, SEO, Project Management, Usability and Development. But findability, a far less prominent … Continue reading
July 19, 2011
by Devi R.
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It’s easy to get lost while negotiating the world of page rankings and keyword to come up with an effective linking strategy. There are so many ways to try and slice and dice the vectors of online influence and repute, … Continue reading
July 12, 2011
by Devi R.
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Before you enter the territory, you’ve got to know the map. When we begin a new link-building campaign, we do a lot of backlink analysis, both in the planning stages and at regular intervals later on. I try and understand … Continue reading
July 8, 2011
by Devi R.
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There was a time when search engines had rather extended lead times for their crawl rates, but this is no longer true. Search engine web crawlers now respond to new keywords and content rapidly, making it possible to roll out … Continue reading
July 5, 2011
by Devi R.
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We’ve all met them, at parties, weddings, reunions, even on railway platforms: professional bores. The sort of people who don’t participate in a conversation until they see an opportunity to talk about themselves, maybe even leave their business card behind … Continue reading
June 28, 2011
by Devi R.
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The SEO team at iVista is responsible about the promises it makes and the techniques it uses. We don’t claim to get you top ratings on Google overnight by dive-bombing your link on every directory, forum and blog in sight. … Continue reading