May 22, 2012
by Narayan Rajan
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I don’t believe in one-off online marketing drives, unless they’re a prelude to a long-term engagement. Social media marketing isn’t just a tactic, a special effect to be used at will. It is an entire domain on its own and … Continue reading
January 27, 2012
by Narayan Rajan
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By now, ‘social’ is more than just a buzzword for trendy marketing gurus to bandy about. Engaging with consumers on a social platform is a valid and accepted concept. We’re moving from early days to a phase when there are … Continue reading
September 27, 2011
by Narayan Rajan
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I’m riding my hobby horse again today and that means more Conan analogies! This time, I’d like to go back to that early classic story, ‘The Tower Of The Elephant’. It begins with Conan listening to the patrons at a … Continue reading