April 27, 2012
by Rashmi Jha
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Every once in a while it’s worth stepping back and re-connecting with first principles. We’ve been blogging about different social media tactics, but what about the strategic framework that contains them all? To succeed, any individual social media campaign has … Continue reading
April 17, 2012
by Narayan Rajan
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A well-spoken lecturer on a podium in a nicely lit hall carries a lot more clout than a wild-eyed speaker holding forth atop a soapbox on a street corner. The articulate public speaker has a greater chance of being accepted … Continue reading
April 3, 2012
by Narayan Rajan
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After all the time I’ve spent advocating social media networking and online marketing on this blog, I’m going to step back and tell you that the digital arena isn’t the whole world. Online activities are great to have and make … Continue reading
December 20, 2011
by Narayan Rajan
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We’ve emphasized the importance of a social marketing strategy time and again. But what does it take to actually build a good strategy, one that will shape a cohesive online approach and ensure that you have the time resources to … Continue reading
September 27, 2011
by Narayan Rajan
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I’m riding my hobby horse again today and that means more Conan analogies! This time, I’d like to go back to that early classic story, ‘The Tower Of The Elephant’. It begins with Conan listening to the patrons at a … Continue reading
September 9, 2011
by Narayan Rajan
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Social media listening is audience research on steroids: it’s real-time, combines the big picture with lots of individual voices and gives you the chance to interact. Traditional research methods like surveys or target groups tend to have their own inherent … Continue reading
August 23, 2011
by Devi R.
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If you’ve got good organic search results, or if your search rankings are still getting there, you might be wondering whether Pay Per Click (PPC) advertising is going to eat into your ratings. Sure, PPC delivers focused visits to your … Continue reading
July 5, 2011
by Devi R.
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We’ve all met them, at parties, weddings, reunions, even on railway platforms: professional bores. The sort of people who don’t participate in a conversation until they see an opportunity to talk about themselves, maybe even leave their business card behind … Continue reading
June 14, 2011
by Narayan Rajan
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There is no such thing as the social media. There! I said it!! Having said that, why am I embarking on to a blog post about building your presence and shaping your reputation online? Well, let’s take a look at … Continue reading
June 7, 2011
by Shakthi V.
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It’s like a sudden leap from using smoke signals and semaphore to getting hold of one of those nifty little communicator devices from the Starship Enterprise! Brand engagement used to be about using mass media in the best manner to … Continue reading