Whether you’re relying on professional content authors, or have to create your inbound marketing content on your own, a systematic approach helps keep things relevant and interesting. Let’s take a look
June 12, 2012
by Rashmi Jha
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Tag Archives: target audience
January 13, 2012
by Narayan Rajan
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What drives content for Product Pages?
Online business is increasingly being driven by content. Companies are beginning to see the potential of investing in great content to drive customer engagement and customers are accustomed to consulting a variety of rich, informative content that speaks to them … Continue reading
November 18, 2011
by Narayan Rajan
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7 ways to drive business results by adding value via content and information sharing
What goes around comes around. It’s not a new idea. We have a word for it in India – Karma. It is, in short, the driving concept behind a content-based digital marketing strategy, something that this blog has often harped … Continue reading
November 4, 2011
by Narayan Rajan
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Think virtual, act local!
The internet is seen as a platform that lets businesses and individuals address a worldwide audience with greater ease than ever before. This is a good thing if your business interests and your target audience are global. But what if … Continue reading