May 22, 2012
by Narayan Rajan
0 comments
I don’t believe in one-off online marketing drives, unless they’re a prelude to a long-term engagement. Social media marketing isn’t just a tactic, a special effect to be used at will. It is an entire domain on its own and … Continue reading
March 13, 2012
by Rashmi Jha
0 comments
We’re a storytelling species; from the days of cavemen gathering around a fire, listening to a shaman sharing myths -to the stories in every shape and form that we consume from multiple sources; people have always loved telling and consuming … Continue reading
February 28, 2012
by Narayan Rajan
0 comments
Customer service can be enabled by good communication and effective social networking; but it has to stem from a deep-rooted corporate culture. Your organization has to be oriented towards customer service at every level, with a clear vision, and the … Continue reading
November 18, 2011
by Narayan Rajan
0 comments
What goes around comes around. It’s not a new idea. We have a word for it in India – Karma. It is, in short, the driving concept behind a content-based digital marketing strategy, something that this blog has often harped … Continue reading