September 6, 2011
by Narayan Rajan
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In past posts, I’ve spoken about the importance of social listening and ways to create a good strategy. This time, I’d like to get a little more specific about what you can expect to learn from social media conversations relating … Continue reading
August 16, 2011
by Narayan Rajan
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It’s my party and I’ll cry if I want to! i-Vista turns 15 this year – this week, in fact. The last decade and a half has been an incredible experience, and we’ve virtually grown along with the digital domain … Continue reading
June 17, 2011
by Shakthi V.
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‘The road to nowhere leads to me,’ Ozzy Osbourne once declared. Let’s say you’re standing in his shoes. You’ve built your site, filled it with relevant content and unveiled it to great fanfare – and no applause. It just sits … Continue reading
June 10, 2011
by Shakthi V.
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It should come as no surprise to learn that the purchase patterns get effected by the ‘consumers’ voice’. More than the experts, celebrities and the marketers, people listen to the views of other people like them. Some consumers are looked … Continue reading