Case studies

Financial Institution

Overview
In a relatively short span of under two years, the client has established itself as a distinctive life insurance brand with an innovative, attractive and customer friendly product portfolio and a professional advisor force. The company has over 25,000 customers at the end of 2002 and has achieved a first premium income of over US$ 3.5 million in 2002.

In order to consolidate their presence and spur further growth, they have embarked on a high-visibility marketing drive across different media.

Solution
Our role in this initiative is to provide the entire online/interactive component to the campaign. Our contributions would drive home the new branding imperative in a variety of interesting, appealing ways that make full use of the interactive and dynamic possibilities of the e-medium. This includes generating teasers and collaterals for the campaign which would appear on popular portal sites such as rediff.com in the form of banners, homepage takeovers and pop-ups. It will also extend to other activities such as creating focused e-mailers, online sales tools such as an interactive policy adviser and so on.