i-Vista enters strategic partnership with R K SWAMY HANSA Group; to expand operations pan India and in the USA

• 1996   :
• Company established with Rs. 25,000/-
• 2000   :
• Entered US market with first product ‘Who’s On Call?’ [WoC]
• 2003   :
• Internet application products rolled out for Indian market
• 2004   :
• Launch of iMorfus, a customized Intranet product that enhances internal efficiency in employee-to-company transactions
• 2005   :
• Catered to European market by developing two products for companies in Netherlands
• 2006   :
• Milestone of 25,000 user base for iMorfus
• 2006   :
• Implemented iMorfus at Ness Technologies, bagged the 'Best IT implementation' award
• 2007   :
• Entered Financial Services & Healthcare domains
• 2008   :
• Crossed the landmark of 50,000 user base for iMorfus
• 2008   :
• Enters strategic partnership with R K SWAMY HANSA Group

i-Vista Digital Solutions Pvt Ltd, a leader in Interactive Marketing and Intranet development, has embarked on its next phase of growth by taking the R K SWAMY HANSA as strategic partner for its geographical expansion across India and the USA.

Announcing this, Mr. Narayan Rajan, Founder-CEO, i-Vista, said: "Our Company has grown organically and carved a niche for itself in the twin spaces of Intranet development and Interactive Marketing. We are poised to expand our presence in this Rs 1000 cr market in India, and address the multi-billion dollar opportunity outside the country. We found the best strategic partner in R K SWAMY HANSA as our businesses complement each other."

Srinivasan Swamy, Chairman of R K SWAMY HANSA Group, said: "We bring four distinct capabilities to this partnership - depth of management resources, over 200 client relationships, a pan-India and US marketing presence, and financial resources to facilitate scaling up. Our clients in India are seeking the services of i-Vista, and our HANSA Marketing Services USA has commenced offering i-Vista's services to US clients. We are bullish about this partnership that will help our clients to compete more vigorously, and also improve their internal productivity."

Shekar Swamy, Group CEO, R K SWAMY HANSA, commented: "We have started working with i-Vista on a number of projects and we find the people very good and the cultural fit between our organizations has been terrific. I am sure this relationship will grow deeper and wider as time goes by. We have already taken certain initiatives for i-Vista in the US market."

i-Vista offers a cost effective, modular and scalable product called iMorfus which is a complete intranet solution that lets customers automate the employee-facing transactions easily and with its low cost of ownership and high usability levels, iMorfus requires a reassuringly low investment of both money and intellectual resources. The core competency of iMorfus is its remarkable scalability.

Being 'plug-and-play' modules, customers can either add new business processes or move to the next rung of upgrading without scaling down productivity. This technology model helps organizations to concentrate on their businesses, save on capital expenditure with no cost over runs and thereby improve efficiency, reduce costs and utilize resources effectively. With this expansion, the company intends to scale up its operations and increase customer base significantly from the current 50,000 iMorfus users to 1 million.

i-Vista's Services business provides full Service Interactive Marketing & Communication comprising of Search Marketing, Online media planning and buying and strategic brand experience development.

i-Vista currently employs 60 people with a turnover of Rs 50 million. With the strategic partnership in place, i-Vista is targeting to grow to a Rs 200 million size with over 150 employees in three years.

The investment by R K SWAMY HANSA will be in a phased manner over three years, leading to a holding of 40% in i-Vista.

i-Vista is the winner of the European Seal of Excellence in Multimedia at CeBIT Hanover 2006 and a Red Herring Asia 100 finalist.

Established in 1996, i-Vista has been in the forefront of connected enterprise solutions for various industry verticals ranging from hi-tech, healthcare, retail, manufacturing, R & D centres and lifestyle companies with a commitment to transform businesses into connected enterprises.

i-Vista offers highly customizable products like iMorfus - an complete intranet solution, i-Scribe - a content management system and Who's On Call (WOC) - a roaster management system. Its services range from Strategic consulting, application development to online marketing solutions that help its customers Interact, Transact and Communicate to their stake holders. With proven methodologies and extensive experience, i-Vista has empowered businesses to move to the next level of being a connected enterprise.

The company, with its three products for which it holds IPRs, has engagements that are spread across industry leaders in India and overseas. i-Vista has a dual revenue model - 'Pay-as-you-use' of its software and Outsourced Product Development.

R K SWAMY HANSA Group is a 650 Crore Marketing Services Group and has been amongst the leaders in marketing communications since its inception in 1973. The companies comprise of RKSBBDO, Hansa Research, Hansa Vision, Hansa Events & Activation, Hansa Retail Id, Hansa MedCell, Hansa InfoSource, Hansa Consulting and Customer Equity Solutions are some of its divisions.

Recently R K SWAMY HANSA fully acquired GCR Custom Research in the US and started a wholly owned subsidiary Hansa Marketing Services USA, Inc. to offer the Group's services in that market.

R K SWAMY Hansa has offices in Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, Chicago and Portland.

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