Blogs and websites to boost SMEs
express buzz, Bangalore, July 30, 2009The Confederation of Indian Industries (CII) in Bangalore launched the project ‘Foundation for Profitability,’ for small and medium enter pris es (SMEs) in Jigani, Bommasandra industrial area on Wednesday. The first session, demonstrated the use of Internet for marketing products and the importance of Technology & Innovation for a SME. The classroom program by Narayan Rajan, Chief Executive Officer, i-Vista Digital Solutions, demonstrated to the participants how small things go a long way. A company website with the company name on the URL, adds credibility to an enterprise.
He also mentioned that blogs, networkings sites & forums could provide enhanced consumer feedback and increased brand awareness.
