Press Releases - 2004

i-Vista Digital Solutions launches new "Search Engine Optimization" service
Bangalore, August 12, 2004

Bangalore, August 12, 2004: i-Vista Digital Solutions Ltd, one of the leading providers of solutions in the online applications space today, has recently launched its dynamic, web-based Search Engine Optimization (SEO) service in the Indian market. The service targeted at both corporates and hosting service providers has already been tested with leading companies in India and abroad, from such diverse industries as healthcare, staffing, travel & tourism and financial services. The SEO service has been proven to enhance the effectiveness of the online presence of these companies. As one satisfied client, Tamal Bhatia, of Great Indian Outdoors, an adventure tourism organization, says, ‘We have found that i-Vista's rigorous and methodical approach to SEO has benefited GIO immensely and made a significant impact on our online queries.’

i-Vista’s SEO solution utilizes innovative, and proprietary technologies to analyze and automatically code web pages for optimum relevance within the top search engines. Today, 90% of the Internet surfers use search engines such as Google and Yahoo! to locate specific products and services and majority of surfers do not get past the second page of search engine results. i-Vista’s fully automated SEO process frees a hosting company from the manual chores associated with ongoing website optimization processes since it monitors and adapts to evolving search engine algorithms, thus ensuring proper keyword selection, Metatag enhancement and effective search engine submission. The efficiency of the process greatly enhances each site's visibility. Once integrated, the solution provides increased customer retention levels, while providing a lucrative revenue stream for the hosting service providers.

Narayan Rajan, CEO, i-Vista Digital Solutions, says,” Search engines are the eyes and ears of any surfer, which they instinctively rely upon. With most search engines becoming tougher to break through and top listings hard to come by, any company needs to seriously invest in getting into the top listings consistently. The service frees up these resources while providing a more effective alternative. I would go as far to say that with Internet making a comeback as a channel, a niche segment would evolve in India only for search engine optimization as in the US. Effective search engine optimization is proven to significantly increase company's Web presence, when performed by a qualified, experienced search engine optimization consultant.”

Headquartered in Bangalore, i-Vista provides strategic services in the design, development and deployment of online applications since 1996. The company is among the premium, quality-focused players in the space and has clients like i-flex solutions, Wipro InfoTech, Spice Telecom among others.

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