What do you want your customer to do? Do business with you? Or learn your language?
A simple query: Will your buying decisions be influenced by a sales pitch delivered in your language, as compared to a language the sales guy is more comfortable with?
As an analogy that finds resonance in today’s diverse marketplaces, it is always feasible for any enterprise seeking to establish a non-domestic brand presence to adopt marketing practices that promote their offerings by adapting it to the local markets and existing cultural conventions. Not only does it insulate you from being viewed as an outsider, it also helps bring down barriers. And as a consequence, creates stronger emotional bonds with your new customers.
