Overview   |   Why iSeek

Why iSeek

• Over 90% of the Internet surfers use major search engines such as Google and Yahoo to locate specific products and services
  
  
• And the majority of Internet users do not get past the second page of search engine results
  
  
• Couple this with the fact that increasingly in myriad businesses from real estate to professional services, potential customers use online as the first tool to identify the vendor or the product
  
  
• The inevitable imperative for these businesses and others for whom online is an important pre-sales or sales channel, is to significantly improve their organization’s ratings in search results
  
  
• But it is no more enough to just register with the search engines. Faced with the millions of new sites that go live everyday, most of the search engines use automated programs - known as spiders - to gather the data.
  
  
• With these spiders having limited amount of intelligence, they judge the relevance of a page for a particular search criterion-keywords.
  
  
• As there are hundreds of human operators visiting the sites daily and making judgments in a few seconds, it is a real challenge for the company to be ranked high.
  It is in this context that search engine optimization has become one of the most potent tools and possibly the only tool realistically to get your name or organization up there in online rankings
  
  
• Search engine optimization is the process of making the site easily understood by the spider or the editor. The Spiders recognize and de-list certain of the more obvious tricks that the sites resort to gain traffic, that isn’t relevant to the search word.
  
  
• Narayan Rajan, CEO, i-Vista Digital Solutions, a high-value services provider in the design, development and deployment of Online Applications says, ” For long, people have looked at their online presence through the colored view of increasing their website traffic. The truth is this narrow view has prevented them from leveraging the web as a serious pre-sales and sales tool which has far more direct impact on their toplines and bottomlines. And search engines are the eyes and ears of any surfer, which they instinctively rely upon. I would go as far to say that with internet making back as a channel, a niche segment will evolve in India only for search engine optimization as in the US.”
  
  
• Since search engines keep changing their criterion and keywords, one needs a constant professional resource who keeps an eye and makes according adjustments and this is another reason why it would emerge as a standalone offering of significance in India and elsewhere
  
  
• Tamal Bhatia, Partner, Great Indian Outdoors, a leading adventure tourism organization, says, ‘We have found that i-Vista's rigorous and methodical approach to SEO has benefited GIO immensely and made a significant impact on our online queries.’